ABOUT US
As Swedish speaking professional advisers in the UK, we have been working together to assist Swedish businesses entering and operating in the UK for many years.
We understand each other, and specifically the obstacles facing Swedish businesses. We work near each other in London and believe that it is important in providing a seamless professional service to be connected and meet each other and our clients in person when we have the opportunity.
We have established UK4 Sweden to create an even smoother process for accessing our combined expertise.
We hope to have the opportunity to support your success story in the UK soon.
Johan, Alex & Tania
Meet the founding members of UK4 Sweden
Johan Aurén
Founder of Accountum
From: Kalmar
Resident in London since: 1998
As the Founder and Managing Director of Accountum, Johan specialises in providing tailored UK accounting services and taxation advice to Swedish subsidiaries and individuals setting up or growing their business in the UK.
Tania Tandon
Co-Founder of Tandon Hildebrand
From: Karlskoga
Resident in London since: 1998
Tania co-founded the first UK law firm not recording time or basing fees on time. An employment lawyer focussing on all matters relating to people in business. With Indian and British parents, Swedish born, raised Internationally with a keen interest in cross border legal issues and cultures in business.
Alex Haddon
Founder of IC Design
From: Stockholm
Resident in London since: 1985
Alex is simply passionate about brand Sweden and cross-border communication. In 1998 she set up the branding agency IC Design and thrives on the challenge of working in London, one of the most creative and competitive cities in the world.
Michael Lawrence
Founder of Global Wealthmap
From: Östergötland
Resident in London since: 2001
As manager of Global Wealthmap, Michael is part British and Swedish born – an Economist and Chartered Financial Planner. His work is focussed on supporting clients who have a footprint in the UK as well as internationally.
Meet our Key Experts
Mikael Angesjö, Go-to-market and Representation
Angelake Consulting was founded in 2013 to provide UK representation for Swedish startups to enable entering the market without the commitment of sourcing and hiring locally at go-to-market stage. We primarily represent retail and SaaS businesses and function as an agent while assisting with strategy, partnership-building and door-opening services to secure your first market-defining UK clients.
Angelake’s Services include:
- UK market-entry strategy
- Agent representation
- Partnership building & door opening
- Business development & marketing functions
Frida Ljungars Lawrence, Protection and Benefits Adviser
Frida leads a team at Global WealthMAP that focus on protection and benefits advice with specialist knowledge to support Swedish companies establishing a presence in the UK. They often work with Swedish people and culture teams, advising on UK group insurance policies as well as individual cover for single employees to build an attractive remuneration package.
"As Swedes living in the UK we understand the cultural difference between Sweden and the UK and have extensive knowledge to advise on UK employer pension schemes, both for groups and single employees."
How we work
As qualified experts within our areas of expertise, we thrive to pass on our experience to benefit Swedish businesses.
In many cases, we are able to make judgment calls, assess various risks and advise clients on what they actually need rather than what may be available or included in some list for businesses new to the UK. In this way, we can ensure that our clients manage their costs, do not incur unnecessary expenses or commit to obligations they do not need to.